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Are you a business owner who is looking to grow your company? If so, then this article is for you! We’re going to give 5 strategies that will help you grow your business and make it more profitable. These are tried-and-true methods that have worked time and time again. So if you want to learn how to grow your company, keep reading!
If you’ve been reading the blog and have been inspired by the many examples we’ve looked at of great branding, then you may be keen to get started and create your own brand that will help take your business to the next level.
It’s time to take another look at a brilliant example of branding. This time, we’re going to be focusing on Amazon – the e-commerce store that has grown to become so much more. Let’s take a look at what Amazon has done so well and at how you can learn from them.
When you think of great branding, you’re much more likely to think of Apple than Microsoft. Actually though, Microsoft has done a lot right with its branding over the years and has recently seen a very impressive turn in its reputation.
Let’s say you’ve created an app that’s going to change the world. This app allows any smartphone to create a cup of tea out of thin air (just go with it). The app is called ‘SmartTea’. Meanwhile, you also have other apps and you have your own business name that produces these. Your company is called ‘Unreal Creations’. This now means that you actually have two brands. One of these brands is SmartTea and one is Unreal Creations. Is this a good idea?