Branding RSS

Branding, Business, realtor -

What makes a good realtor? Is it the education, the marketing skills, or just simply being likable? The answer is probably all of those things. But what separates a great real estate agent from an okay one is branding yourself as a Realtor and understanding how important it is to keep your name in front of your potential customers.

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Branding, Business -

​If you’ve been reading the blog and have been inspired by the many examples we’ve looked at of great branding, then you may be keen to get started and create your own brand that will help take your business to the next level.

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Branding, Business -

It’s time to take another look at a brilliant example of branding. This time, we’re going to be focusing on Amazon – the e-commerce store that has grown to become so much more. Let’s take a look at what Amazon has done so well and at how you can learn from them.

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Branding, Business -

​When you think of great branding, you’re much more likely to think of Apple than Microsoft. Actually though, Microsoft has done a lot right with its branding over the years and has recently seen a very impressive turn in its reputation.

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Branding, Business -

Let’s say you’ve created an app that’s going to change the world. This app allows any smartphone to create a cup of tea out of thin air (just go with it). The app is called ‘SmartTea’. Meanwhile, you also have other apps and you have your own business name that produces these. Your company is called ‘Unreal Creations’. This now means that you actually have two brands. One of these brands is SmartTea and one is Unreal Creations. Is this a good idea? 

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